DARE TO BE DIFFERENT. DARE TO BE COLORFUL.
WELCOME TO ZHOELALA
where playful design meets everyday comfort in Thai-designed jelly sandals crafted with vibrant colors, stylish silhouettes, and a joyful spirit that shines with every step. Each pair is inspired by art, imagination, and the energy of our collections—from hearts and lips to stars and flowers, our signature shapes add fun, expressive twist to any outfit, while painted glitter accents and thoughtful details make every pair feel like wearable art.
Whether you're heading to the beach, running errands, or stepping out for a fun night with friends, our soft, flexible, and durable jelly sandals keep you feeling fabulous, and with eco-friendly materials, you can celebrate style and sustainability all at once—because Zhoelala isn’t just footwear, it’s confidence, color, and carefree magic you can slip on every day, proudly made in Thailand and as unique as you.
Zhoelala story started in Bangkok, Thailand in 2012.
Our founders, Nuch and Chai, started by handcrafting unique styles of jelly sandals, beginning with the Heart to Heart collection, which soon became the brand’s signature design. Inspired by a Thai footwear market that lacked truly standout styles, our small team set out to bring more color, fun, and individuality to everyday sandals. Guided by a love of fashion and creative self-expression, Zhoelala was born from a simple idea: Dare to be different. Dare to be colorful.
HOW IT ALL BEGAN
Before Zhoelala became a brand, our founders came from a family business that specialized in footwear mold making, recognized as one of the leading mold makers in Thailand. With over 30 years of experience designing and producing molds for many of the country’s top footwear manufacturers, we were inspired to create and produce our own shoe brand. Each member of our small team brought different skills, but we all shared the same ambition and drive. That shared passion became the force that brought the Zhoelala brand to life.
MADE WITH LOVE
Since then, the Zhoelala brand has been loved by fashion enthusiasts who want sandals that stand out with vibrant colors, playful shapes, and a youthful spirit. It has also captured the hearts of those who appreciate storytelling through design. Inspired by our Thai roots, our founders drew on a deep admiration for Thai craftsmanship and art, hand-painting colorful details onto each sandal ornament. Reflecting the Thai way of care and attention, every pair is made with meticulous detail and heartfelt dedication.
Zhoelala is widely known for its distinctive identity, with fresh, eye-catching silhouettes in every collection. Each new release leaves a lasting impression and reimagines feminine fashion through playful forms and shapes. With intricate, artful detailing, our designs are elevated by hand-painted touches, glitter accents, and shimmering sequins that bring each pair to life in its own unique way. Over the years, this signature style has earned Zhoelala both a strong reputation and the enduring love of our customers.
ZHOELALA STEPS FORWARD
Zhoelala has taken a major step forward with support from Zhoelala France, becoming part of Miss France 2018 and featuring in leading international fashion magazines. This partnership has also helped refine our designs and color palettes, making each collection even more beautiful and eye-catching. Since then, the brand has become well known in fashion media and among customers for both its design and quality.
Today, you can find us at several locations in Bangkok: ICONSIAM (G floor), SUMMERDAYYY at Siam Square Soi 4, AT FIRST at MBK, and KING POWER branches at Rangnam and Srivaree. Across Thailand, Zhoelala is also available at PLAY HOUSE Central Sriracha and all Premium Outlet Mall branches. Beyond our home country, Zhoelala has expanded to many countries, including France, Italy, Japan, Taiwan, Vietnam, Russia, Ukraine, Dubai, Hong Kong, Malaysia, Indonesia, Singapore, the Philippines, and Nepal.
The name ZHOELALA was created by Nuch from the word “shoe,” with a playful twist. By adding “lala” to the end, she gave the brand a fun, lively feeling, resulting in the name ZHOELALA, pronounced “Choo-la-la,” like “shoe-lala.”
Zhoelala is committed to supporting a more sustainable lifestyle by reducing plastic waste in our production process.
FIND YOUR ZHOELALA VIBE
Sustainable steps for every adventure!